Building the Payment Layer for Global Growth: How Laaffic Integrated Enterprise Digital Asset Payments with Cregis

B2B payments now account for roughly 60% of global stablecoin payment volume, underscoring a broader shift in how businesses move money across borders. According to McKinsey, enterprise use cases, not retail speculation, are increasingly driving stablecoin adoption.

That shift is extending well beyond financial services.

Today, software platforms, business service providers, and global technology companies are embedding digital asset payments directly into their products. As businesses expand across Southeast Asia, Latin America, Africa, and other high-growth markets, payment flexibility is becoming a key part of customer experience.

Against this backdrop, Cregis has partnered with Laaffic, a Singapore-based global marketing growth solutions provider, to integrate enterprise-grade digital asset payment infrastructure into its platform. The collaboration enables Laaffic to offer digital asset payment capabilities to its customers while avoiding the complexity of building and maintaining blockchain infrastructure internally.

Growth Doesn’t End at Customer Acquisition

Laaffic helps businesses expand internationally through communication solutions, performance marketing, and customer acquisition services. Its clients span fintech, internet platforms, and other digital businesses operating across emerging markets.

As those businesses grow globally, payment expectations are changing. More companies want to settle transactions with stablecoins and digital assets, especially in regions where cross-border payments remain expensive or inefficient.

For growth platforms, digital asset payments are no longer an add-on. They are becoming part of the product itself.

The challenge is that supporting digital asset payments requires far more than adding another payment option. Wallet management, blockchain connectivity, transaction processing, security, and ongoing infrastructure maintenance all sit behind user experience.

For companies focused on growth, building that infrastructure internally rarely makes business sense.

Infrastructure That Lets Businesses Stay Focused

Laaffic integrated Cregis’ digital asset payment infrastructure through APIs and SDKs, allowing digital asset payment capabilities to be added with minimal changes to existing workflows.

The integration process was designed around Laaffic’s existing business model, enabling the company to introduce digital asset payment capabilities while maintaining its current product experience and operational structure. Rather than building blockchain infrastructure from the ground up, Laaffic was able to leverage Cregis’ existing infrastructure layer and accelerate deployment.

Cregis manages the underlying wallet infrastructure, blockchain payment processing, multi-chain connectivity, and system maintenance. Laaffic remains focused on delivering growth solutions for its customers.

Since going live in late 2025, adoption of the payment channel has grown steadily. Transaction volume processed through the Cregis infrastructure has continued to increase, and more customers begin using digital asset payment capabilities within Laaffic’s ecosystem.

Beyond transaction growth, the collaboration demonstrates how enterprise platforms can expand their service capabilities by integrating specialized infrastructure partners rather than building every layer internally.

“As our customers continue to expand globally, flexible and efficient payment options are becoming increasingly important. We wanted to introduce digital asset payments without taking on the complexity of building and maintaining blockchain infrastructure ourselves. Cregis provided the infrastructure we needed to move quickly while allowing our team to remain focused on delivering value to our customers.”— Anthony Shang，Vice President of Laaffic

“We are seeing a fundamental shift in how enterprise platforms approach digital asset payments. What was once considered an additional feature is becoming a practical business capability. Cregis' role is to provide the infrastructure that allows businesses to adopt digital assets quickly and securely, while staying focused on their own products and customers.”— Shawn Yan, Founder and CEO of Cregis

The Future of Digital Asset Payments Is Infrastructure

The collaboration between Cregis and Laaffic reflects a broader trend across enterprise software.

As customer demand for digital asset payments continues to grow, more platforms are looking for ways to support stablecoins without becoming blockchain companies themselves.

The future of digital asset adoption will not be defined by businesses building blockchain infrastructure from scratch. It will be shaped by companies that can integrate trusted infrastructure into the products they already offer—making digital asset payments as seamless as any other enterprise capability.

Source: McKinsey & Company, Stablecoins in payments: What the raw transaction numbers miss (2025).

About Laaffic

Laaffic is a global marketing growth solution provider headquartered in Singapore, with over 20 years of experience in communications and marketing. The company provides integrated solutions across communications, advertising, and performance optimization, helping businesses expand their global reach and improve customer acquisition efficiency.

With direct carrier connections across 200+ countries and regions, Laaffic delivers reliable and compliant communication solutions including SMS, Voice, Cloud Call Center, and AI Voice Broadcasting. The company also provides media buying and advertising solutions across major platforms such as TikTok and Facebook.

Serving more than 5,000 enterprise clients worldwide, Laaffic was recognized as SiGMA’s “Best Marketing Solution Provider” in 2024 and 2025. The company holds ISO 9001, ISO 27701, ISO 20000, and ISO 27001 certifications, reflecting its commitment to quality management, privacy protection, and information security.

Now is the time to turn digital asset capabilities into production-ready operations. Cregis provides the infrastructure to help businesses integrate payments securely and efficiently. Let’s talk abouthow we can support your next phase of growth.